I had asked in my World Earth Day post about any initiatives in India on Earth Day.
Itinerant sent me the above Greening Young Minds (GYM) initiative to involve school kids for environmental awareness. Involving school kids early is the best idea. Ish told me in comments that even with a subject called Environmental Chemistry, they were never made aware about the possible environmental hazards by chemicals. Winrock International India (WII) is the non-profit organization (NGO) behind this initiative. You can visit Winrock Web site to know more about them.
Thanks, Itinerant for sending me this.